10/31/23
NAR (national association of realtors), RE/MAX, KW (keller williams), and others slapped with $1.78 Billion in damages awarded to home seller-plaintiffs. The Home sellers were able to prove that the large franchises were in a conspiracy to keep commissions high…aka… Making the homeowners pay for buyer-agent commissions.
Final court approval of the settlement is expected in early 2024.
Lot’s of questions are arising now given the verdict. Sure… they will appeal this finding BUT this was only for home sellers in Missouri. I can see other state filings most-likely coming soon!
SOOOO the point of this note is that sometimes dealing with a local mom and pop real estate brokerage is better.
FRSI is one of those, and I will defend and protect my buyers and sellers and never knowinginly allow sub standard ethics to prevail!
I quit NAR 2022.
I quit the MLS “club” in 2022.
I cracked the code and am flourishing without dishing out the big money for not so stellar services!
Limited number of sales agents will be considered to apply.
Why Use a National Association of REALTORS® (NAR) Green Designee?
Going GREEN is not part of a fad. Green real estate is altering fundamental market dynamics. Commuting costs and energy efficiency are considered more carefully in home buying decisions. As energy costs continue to rise, this issue will stay top of mind for clients. Heating and cooling costs were at least “somewhat” important to 85% of home buyers in 2013. A whopping 73% of home buyers considered commuting costs at least “somewhat” important in the same study. And, state and local governments are requiring a certain energy standard on new construction, and two-thirds of state governments have currently implemented green building policies. A lot of people today are “greenwashing” –  falsely claiming to be green. To help you distinguish fact from fiction, the Green REsource Council provides your NAR Green Designee, Rebecca Burns, with up-to-date resources and ongoing education.
SIMPLIFY GOING GREEN
Rebecca Burns, NAR Green Designee, can help you distinguish fact from fiction and make educated decisions about:
- Green materials
- Energy-efficient technology
- Green ratings
- green design
- Green living
- Green incentives and more!
If you are overwhelmed by going green, let Rebecca Burns, NAR Green Designee help you understand green terminology and cost benefits,
Select the situation below that best describes you:
If you’re looking to buy a green home or building, use an NAR Green Designee as your resource throughout the buying process. NAR Green Designees work to serve you, not sell you. With extensive education on what makes a green home smarter, healthier, and more energy and resource efficient, an NAR Green Designee will discover what green aspects are most important to you and find you the right property.
Buying a home is probably the biggest investment you will ever make, and often the most complex. If you’re looking to buy an existing home and make cost-saving green upgrades, an NAR Green Designee can help you:
- Identify green features, appliances, and materials that have the best pay-back period
- Get in contact with green industry professionals that can make it all happen, such as energy raters, contractors, lenders, and more
- Understand green mortgage options (EEMs and EIMs)
- Realize the benefits of an energy audit and work towards obtaining one
- Identify ways to improve your home’s energy efficiency and indoor air quality
- Take advantage of tax credits and incentives encouraging green improvements
Buy your green home with confidence with an NAR Green Designee, Rebecca Burns, she is educated on residential properties.
If You’re Already Green
After investing in a green property, it’s important to make sure such an investment is properly represented. The NAR Green Designee understands sustainable building features, products, and practices and can educate potential buyers on the savings your green property will offer.
If You’re Going Green
You have a lot of options before listing a home with green features. Whether your greening it a little or a lot,  NAR Green Designee Rebecca Burns can help you make the most of your investment and accurately market your property.
By implementing green features and appliances into your home, you can stand out in a competitive market. The NAR Green Designee can help by:
- Providing simple ways to green your home
- Identifying green features, appliances and materials that have the best pay-back period
- Getting you in contact with green industry professionals that can make it all happen, such as energy raters, contractors, lenders and more
- Helping you take advantage of tax credits and incentives encouraging green improvements
- Properly represent and effectively market your green home to potential buyers
- Pricing your green home accurately
Are you ready to buy or sell green?
Green isn’t just a trend; it’s a movement. The National Association of REALTORS® believes that every step toward a greener, more sustainable environment is a step in the right direction. Whether you’re looking to green your home, your business or your life, your NAR Green Designee can help.
“…if your home doesn’t sell (small print, nothing verbally heard: at the terms you agree to or in xyz days) then Big Money Realtor will buy it…”
Hahaha. Are you kidding me?
If you (the seller) don’t like/agree to the terms, your home won’t sell, because you aren’t that stupid and won’t sign a contract that’s unacceptable to you, right? Has anyone else but me dissected the statement above and realized what a marketing lie it is?
“Sex, lies and advertise” is the old inside marketing moto. How do I know this? Let me count the ways!
Rebecca Burns, Broker/Owner of FlexSure Realty also owns graphic design, marketing and advertising agency ComQuest Designs in Gainesville FL since 1990. “THE best form of advertising is word of mouth. Other top picks do not involve big money being dumped into the abyss of nationally sold endorsement advertising campaigns and lead source generation for buyers and sellers, bought through numerous and varied agencies at big money costs”, says Rebecca.
Instead Rebecca plows through all the noise and chatter of big promises with little to no return on her advertising dollars, and is equipped with long standing, real world, professionally based knowledge of new technologies which often rise on the promise of making things simpler, better, and cheaper. Over time however, we learn that they (the technologies) do make things faster, better, and even cheaper, but rarely do things stay simple.
Consider the advertising marketplace, which once seemed pretty straightforward (network TV ads and print materials). Back then marketers had limited knowledge of who saw their ads and how prospects responded. Today, marketers can target specific pools of customers and track their activity, yet managing a variety of social, web, and mobile programs makes the old days of TV’s hegemony seem quaintly appealing. Companies like Google and Bing contend that things will get easier, thanks to new analytics and programmatic marketplaces. More likely, the industry will become more effective at targeting the right message to the right person in the right way, but it will also become more complex.
Rebecca Burns, Broker/Owner of FlexSure Realty Services, Inc. also owns her companion firm ComQuest Designs and has been making use of programmatic advertising with great effect since 1993, during the grassroots internet revolution. The advances and results she has seen over the years have been incredible. However, experience has shown her that its promises of maximizing ROI are empty without highly knowledgeable and sophisticated analytics. After all, it takes a blend of machine-learning technologies (like artificial intelligence) and marketer’s intuition (predictive analytics) for programmable advertising to effectively hit the right audience at the right time to drive higher-quality leads.
Since forming ComQuest Designs (with her 3 letter domain cqd.com — which, BTW, do not exist for sale at any affordable price today) she has created memorable, effective marketing communications for her real estate corp, and contract freelance jobs over the years. She’s a versatile art director and brand strategist who addresses every challenge and opportunity with simple, yet unique, solutions. She fits seamlessly into a creative mode running her marketing departments for all her businesses. She understands how to market your real estate to help get it sold.
Identifying the Prospects
Targeting the Prospects
Knowing Their Triggers
Closing a Deal
What is a Zestimate?  – Ohhh Lawrd….here we go again.
I am extremely quick to voice my total and udder disdain towards Zillow Zestimate’s, and for good reason. As a tech savvy agent, why do I dispise them so much, and can I back up my ill feelings with any data?
The local agent begins building the value of your property by getting local market info, not info from a across the board, national site.
This is a great example I like to use:
My twin brother lives in Cheyenne, WY where the temperature is 24°.
I live in Gainesville, FL and the temp here is 72°
Therefore the country as a whole has an average temperature of 45°.
Right?
Absolutely NOT! But you get the picture, hopefully. LOL
   Their info is inaccurate, which they admit, but what goes into their formula?
   Where do they get their accuracy info and how do they calculate a zestimate?
   What info do you have access to as a local agent that even a giant like Zillow does not?
The Zestimate® home valuation is Zillow’s estimated market value, computed using a proprietary formula. It is not an appraisal. It is a starting point in determining a home’s value. The Zestimate is calculated from public and user submitted data; your real estate agent or appraiser physically inspects the home and takes special features, location, and market conditions into account. I encourage buyers, sellers, and homeowners to supplement Zillow’s information by doing other research such as:
   * Getting a comparative market analysis (CMA) from a LOCAL Realtor®
   * Getting an appraisal from a professional LOCAL appraiser
   * Visiting the house (whenever possible)
Zillow also produces a Zestimate forecast, which is Zillow’s prediction of a home’s Zestimate one year from now, based on current home and market information.
Really? How can they really do that? What if we have a devastating weather event, like Katrina, Sandy, Andrew, Charlie, Jean, Francis…or maybe you remember the wildfires of ’98 in our area. How can Zillow predict weather events…are they in with NOAA and the Weather Channel ? I don’t think so.
So please, when you’re searching for homes, or thinking of selling your home, utilize the best website for your initial research www.realtor.com. It’s the most up to date and honest site. Plus, they offer an app for all your handhelds.
Rebecca is an equestrian. She owns, rides, gives lessons and trains. She has over 20 years of horse ownership and breeding experience. She’s been riding and involved with horses since she was six.
Therefore, finding a suitable horse property in the Gainesville area  is easier than you think. There are many horse properties in Gainesville and its surrounding communities, as well as Williston, Reddick, Ocala and Lake City areas.
In Gainesville,
Hayes Glen and Cheney Walk Estates are two neighborhoods zoned for horses inside Gainesville. There are many others surrounding Gainesville, including Alachua, High Springs, Jonesville, Newberry and Williston also offer horse properties for sale. Each community has its own flavor so it’s best to look around to get a good feel for what you want.
Here are just some of the horse properties currently for sale in Gainesville and its surrounding communities. This is by no means an exhaustive list. If you would like to be set up to receive regular emails when Gainesville horse properties become available, just give me a shout. And if any of the horse properties featured here catch your interest let me know and we will make arrangements to go visit.
Equine Friendly areas Surrounding Gainesville
Since it’s increasingly difficult to find large parcels of land in Gainesville, many of the surrounding towns have become popular havens for horse farms, equine communities or large private estates. The higher taxes of Alachua County have also pushed private horse farms into other counties. Many properties in Levy, Gilchrist, Putnam, Columbia and Marion County remain close enough for homeowners to enjoy all the of benefits Gainesville has to offer. Many even find the commute to UF to be an easy payoff for the benefits of living farther away in one of the several surrounding areas.
Some of these towns include:
ARCHER– Located SW of Gainesville only 10 minutes from I-75, this area is well situated for equestrians who need easy access UF. There are plenty of larger acreage parcels and farm prices range from 100k up. With plenty of dirt roads, easements and preserves there is no shortage of places to trail ride with beautiful views.
JONESVILLE – This unincorporated community is located in between Gainesville and Newberry at the intersection of CR 241 and St. Rd 26 (Newberry Road) often referred to as the “Dusty Trails” area. This informal region has become increasingly desirable for real estate as growth has moved west away from the more densely populated neighborhoods in Gainesville. Jonesville has also seen a huge influx of business and now serves as a major shopping hub for residents in the west side of Gainesville and residents of Newberry, Archer and Trenton. Since the popularity of the area has increased, so have the real estate prices and population density, however, it still servers as an equestrian oriented region as shown in the chosen name of the largest shopping complex, Steeple Chase Shopping Plaza.
ALACHUA– Located about 15 minutes north of Gainesville, the town of Alachua (the Good Life Community) is one of the most popular areas for horse farms. The pastures in this area are well established because of the popularity of cattle farming and the soil is far less sandy and more nutrient rich than many other areas in the county. The historic main street features wonderful shops and restaurants set in antique buildings. Dining choices include Italian, Mexican, Seafood, fine dining and a steak house. The downtown area also has a feed and supply with almost anything you would need to perfect your equestrian homestead.
[idx-listings city=”Alachua” minlotsqft=”5″ maxlotsqft=”2000″ statuses=”1,2″ propertytypes=”8975″ orderby=”DateAdded” orderdir=”DESC”]HIGH SPRINGS – Located north of Alachua on Highway 27/441. Famous for it’s rivers and springs, the area has become a popular tourist destination for canoeing, kayaking and diving. The land is also blessed with rolling pasture and has become a chosen area for horse farms of all sizes. The downtown main street features a tack and feed shop, several dining options, a farmers market and is well known for it’s antique stores.
FT. WHITE/O’BRIEN – Both are located outside of High Springs and have nature parks and rivers. The property is relatively affordable for horse farm owners who decide to settle this far away from Gainesville. The drive to UF is still only about 40 minutes.
NEWBERRY – Close enough to Gainesville, High Springs and Alachua where shopping and dining are 10 minutes away. It is the location of Canterbury Equestrian Showplace where horse enthusiasts looking for dressage, jumping, reining, halter shows for English and Western riders abounds. Robert Duval, Monty Roberts, Robert Redford, Buck Brannaman, among other famous horse people, have walked here. Check their calendar to find the show that interests you as a rider or spectator. It’s free to watch horse shows!
TRENTON – Located right outside of Newberry and remains very affordable. Many people choose to commute to Gainesville from the Trenton area as it affords private, quiet country living.
WILLISTON – Conveniently located in between Gainesville and Ocala. Many professional riders and breeders are moving their farms to Levy County. Warmblood breeders, Dressage, Hunters, Jumpers and the TB Racing industries are relocating here. Williston is convenient to the beautiful Crystal River for fishing, scalloping and water enjoyment.
MELROSE/HAWTHORNE – This area is on the eastern edge of the Alachua county line on the way to the Atlantic Ocean or St. Augustine Beach area. This is the land of a thousand lakes! It’s a popular destination for boaters, fishers and water sports enthusiasts. There are plenty of large parcels 30 minutes from UF that make great equestrian properties. It’s even possible to have a horse farm on a lake lot or with like access.
MICANOPY/CITRA – Only 20 minutes south of UF, Micanopy exemplifies historic Florida with its charming downtown full of antique buildings and shops. The area has a rural feel and is surrounded by lakes and preserves perfect for fishing, canoeing, rarely traveled dirt roads beckoning you to a trail ride. Many antique stores are located in this town for your shopping enjoyment. Citra is also a friendly equestrian area. Its location in between Gainesville and Ocala offers the perfect solution for families who need easy access to both areas. Jon Anderson sang a well known song about Micanopy and Doc Hollywood was filmed here.